Cloudinary
Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.
- 143 updates · 30dTop focus: Product
Cloudinary
Frontify
Tracking Cloudinary vs Frontify
167 updates from Cloudinary and Frontify in the last 30 days. We read them all so you don't have to.
✓ GDPR Compliant
Frontify
Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
- 24 updates · 30dTop focus: Event★ 4.5 G2
How do they compare?·AI summary
How do they compare?
Cloudinary positions itself as a media management platform focused on handling the storage, transformation, optimization, and delivery of images and videos at scale, primarily serving developers and businesses requiring scalable media processing. Frontify positions itself as a brand management platform designed to help brand managers create and maintain style guides, manage brand assets, and collaborate on creative projects, targeting teams focused on brand consistency and visual identity. The key differentiator lies in their core focus: Cloudinary emphasizes technical media handling and delivery, while Frontify prioritizes brand asset management, collaboration, and style guide creation.
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150,000+ companies tracked · 137M URLs counted · Tracking since 2025 · GDPR compliant · EU infrastructure
TL;DR
Cloudinary has shipped 143 updates in the last 30 days, focused on product. Cloudinary has been notably more active than Frontify, which shipped 24. Both rank ★ 4.5+ on G2.
Activity Over Time
Weekly updates per vendor, last 12 weeks.
Where They're Investing
Page-type activity over the last 30 days. Brighter cells = more updates.
CloudinaryFrontifyProduct
Other
Support
Blog
Event
Case Study
Comparison
Last 14 days·AI summary
Recent activity summary for Cloudinary and Frontify
Cloudinary demonstrated significant activity this period, focusing heavily on AI-driven media generation and automation, including tools for creating logos, patterns, and apparel graphics, alongside a "Leader" designation in the 2026 Gartner Magic Quadrant for DAM. Their updates emphasize automated workflows, such as real-time accessibility audits and AI-powered image transformations. In contrast, Frontify, recognized as a "Challenger" in the same Gartner report, focused on brand governance and workflow integration. Frontify’s recent developments include an Asana integration and the development of AI brand agents designed to match campaign briefs with compliant assets. While Cloudinary expanded its generative AI capabilities, Frontify prioritized scaling brand systems and developer extensibility.
Recent Activity
Last updates we detected for each vendor.
Cloudinary
5 updates- OtherLinkedIn Post
Cloudinary shared insights on the regulatory challenges posed by the EU AI Act regarding transparency in AI-generated content. The post discusses how Article 50 creates different obligations for various AI systems within publishing workflow
- OtherLinkedIn Post
Cloudinary shared a 30-minute tutorial on building a fast, accessible media portfolio using Next.js and Cloudinary's automated media features.
- EventLinkedIn Post
Cloudinary is attending the WECC in Berlin on November 12 to demonstrate its integration with Braze. The demonstration will focus on helping Braze customers personalize visuals for their customer engagement campaigns.
- ProductMeme Template Maker
Cloudinary provides an AI-driven tool for generating custom meme templates from text prompts or photos. The generated assets are automatically stored in the Cloudinary media library for immediate optimization and delivery across all digital
- ProductEmoji Creator
Cloudinary provides an AI-driven tool to generate custom, rounded emoji icons from text prompts or photos. The service integrates directly with the Cloudinary media library to automate the optimization and delivery of assets across various
Frontify
5 updates- ProductLinkedIn Post
Frontify shared details regarding its integration with Asana, which allows users to upload task attachments directly into Frontify. This feature aims to reduce tool-hopping and improve asset reusability for marketing teams.
- Otherhttps://github.com/Frontify/buildforfrontify
Frontify released the buildforfrontify repository to provide developers with the tools and skills required to build custom apps, blocks, and themes for the Frontify platform.
- Case StudyLinkedIn Post
Frontify shared a case study demonstrating how DAZN used Frontify Templates to produce over 14,000 brand publications across 200+ territories in just six months.
- EventUnlocking on-brand AI with the Frontify MCP
Frontify is hosting a session to demonstrate how the Model Context Protocol (MCP) integrates brand data with AI tools like Claude and Microsoft Copilot. The session covers practical use cases for streamlining brand workflows and empowering
- ProductLeyrs
Frontify showcases Leyrs, a review engine that helps enterprise brands maintain consistency by checking creative work against brand standards. The tool monitors live channels to ensure brand alignment across various markets and campaigns.
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What Cloudinary, Frontify and the rest of the Digital Asset Management market shipped and changed, summarised weekly.
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