Cloudinary
Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.
- 106 updates · 30dTop focus: Product
Cloudinary
Frontify
Tracking Cloudinary vs Frontify
125 updates from Cloudinary and Frontify in the last 30 days. We read them all so you don't have to.
✓ GDPR Compliant
Frontify
Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
- 19 updates · 30dTop focus: Event★ 4.5 G2
How do they compare?·AI summary
How do they compare?
Cloudinary positions itself as a media management platform focused on handling the storage, transformation, optimization, and delivery of images and videos at scale, primarily serving developers and businesses requiring scalable media processing. Frontify positions itself as a brand management platform designed to help brand managers create and maintain style guides, manage brand assets, and collaborate on creative projects, targeting teams focused on brand consistency and visual identity. The key differentiator lies in their core focus: Cloudinary emphasizes technical media handling and delivery, while Frontify prioritizes brand asset management, collaboration, and style guide creation.
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TL;DR
Cloudinary has shipped 106 updates in the last 30 days, focused on product. Cloudinary has been notably more active than Frontify, which shipped 19. Both rank ★ 4.5+ on G2.
Activity Over Time
Weekly updates per vendor, last 12 weeks.
Where They're Investing
Page-type activity over the last 30 days. Brighter cells = more updates.
CloudinaryFrontifyProduct
Other
Blog
Event
Support
Comparison
Case Study
Last 14 days·AI summary
Recent activity summary for Cloudinary and Frontify
Cloudinary has demonstrated significant product activity, focusing heavily on AI-driven creative tools, such as automated card generators and 3D scene creation, alongside technical updates for media transformation and developer documentation. Their recent releases also include a Klaviyo integration for personalized email imagery and various free web-based image manipulation tools. In contrast, Frontify’s activity is centered on brand management and workflow efficiency, specifically through the launch of an automated metadata agent for accessibility and a new browser extension for asset management. While Cloudinary emphasizes automated media generation and technical asset optimization, Frontify focuses on maintaining brand consistency and streamlining creative workflows through AI and organizational automation.
Recent Activity
Last updates we detected for each vendor.
Cloudinary
5 updates- Case StudyLinkedIn Post
Cloudinary shared a case study detailing how Hipcamp automated their brand guidelines within their media pipeline. This automation improved Hipcamp's desktop page load times from eight seconds to one second.
- OtherLinkedIn Post
Cloudinary is offering a free video maturity assessment that provides brands with a Video Maturity Score and a roadmap for scaling their video strategy.
- OtherLinkedIn Post
Cloudinary is soliciting feedback from retailers to understand their top priorities and concerns heading into the holiday season and beyond.
- SupportProduct Environment Console Settings for Developers | Documentation
Cloudinary details the configuration and management of product environments within its Console Settings. The documentation covers API key security, asset upload presets, and administrative controls for managing media workflows.
- BlogDAM for Retail: How Retailers Manage and Deliver Product Media at Scale
Cloudinary explains how Digital Asset Management (DAM) helps retailers manage and deliver product media at scale. The guide details how tying assets to SKUs and using automated transformations can reduce product returns and streamline workf
Frontify
5 updates- ProductLinkedIn Post
Frontify is promoting its automated asset organization feature that automatically builds folders and sorts files to save users time on administrative tasks.
- ProductLinkedIn Post
Frontify released the Frontify agent, an automated tool that improves metadata quality by writing and applying accessibility-friendly alt text and descriptions across asset libraries.
- EventLinkedIn Post
Frontify is hosting an event on October 14, 2026, titled 'From chaos to control: Building brands for the age of AI.' The session will feature industry experts discussing how brands can maintain distinctiveness and achieve coherence in an AI
- EventLinkedIn Post
Frontify shared a conversation from Paradigms 2026 featuring NASA's Creative Director, David Rager, discussing the ethical implications of using AI imagery in brand storytelling.
- OtherLinkedIn Post
Frontify shared insights and reflections from a recent event on Obonjan Island involving 200 global creatives. The post highlights a discussion on the loss of regional accents in modern design.
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