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Cloudinary
vs
Frontify
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Tracking Cloudinary vs Frontify

127 updates from Cloudinary and Frontify in the last 30 days. We read them all so you don't have to.

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Cloudinary

Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.

100 updates · 30dTop focus: Blog

Frontify

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

27 updates · 30dTop focus: Event 4.5 G2
How do they compare?·AI summary

How do they compare?

Cloudinary positions itself as a media management platform focused on handling the storage, transformation, optimization, and delivery of images and videos at scale, primarily serving developers and businesses requiring scalable media processing. Frontify positions itself as a brand management platform designed to help brand managers create and maintain style guides, manage brand assets, and collaborate on creative projects, targeting teams focused on brand consistency and visual identity. The key differentiator lies in their core focus: Cloudinary emphasizes technical media handling and delivery, while Frontify prioritizes brand asset management, collaboration, and style guide creation.

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TL;DR

Cloudinary has shipped 100 updates in the last 30 days, focused on blog. Cloudinary has been notably more active than Frontify, which shipped 27. Both rank ★ 4.5+ on G2.

Activity Over Time

Weekly updates per vendor, last 12 weeks.

Where They're Investing

Page-type activity over the last 30 days. Brighter cells = more updates.

Cloudinary
Frontify
Blog
Support
Other
Product
Case Study
Event
Comparison
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Last 14 days·AI summary

Recent activity summary for Cloudinary and Frontify

Cloudinary has focused heavily on agentic AI and automated media workflows, launching an "Agent Experience" layer and "Claimable Clouds" to allow AI agents to autonomously provision environments and manage media assets. Their recent updates also include AI-powered video moderation and new image generation APIs. In contrast, Frontify’s recent activity centers on brand governance and AI integration, specifically through a new connector for Anthropic's Claude to ground AI workflows in approved brand assets. While Cloudinary is expanding its technical infrastructure for autonomous media management and developer automation, Frontify is prioritizing centralized brand portals and secure asset sharing to maintain consistency across creative teams.

Recent Activity

Last updates we detected for each vendor.

Cloudinary

5 updates
  • Blog
    LinkedIn Post

    Cloudinary shared a thought leadership article by Aaron Smedley discussing why content moderation has become a vital component of retail infrastructure. The piece highlights the legal and financial risks of poor visual content management in

  • Product
    LinkedIn Post

    Cloudinary shared details about its agent experience layer, which enables AI agents to autonomously manage, govern, and deliver assets without manual configuration.

  • Blog
    LinkedIn Post

    Cloudinary shared a guide on building image upload flows using JavaScript, highlighting how their Upload Widget simplifies complex tasks like file validation and storage.

  • Other
    LinkedIn Post

    Cloudinary reshared a post by The AI Journal discussing the shift toward agent-native development and how AI agents are increasingly executing technical workflows on behalf of developers.

  • Product
    LinkedIn Post

    Cloudinary launched its Agent Experience layer, the first visual media service specifically designed for agent-native development to support AI agent workflows.

Frontify

5 updates

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