Cloudinary
Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.
- 109 updates · 30dTop focus: Product
Cloudinary
Frontify
Tracking Cloudinary vs Frontify
135 updates from Cloudinary and Frontify in the last 30 days. We read them all so you don't have to.
✓ GDPR Compliant
Frontify
Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
- 26 updates · 30dTop focus: Event★ 4.5 G2
How do they compare?·AI summary
How do they compare?
Cloudinary positions itself as a media management platform focused on handling the storage, transformation, optimization, and delivery of images and videos at scale, primarily serving developers and businesses requiring scalable media processing. Frontify positions itself as a brand management platform designed to help brand managers create and maintain style guides, manage brand assets, and collaborate on creative projects, targeting teams focused on brand consistency and visual identity. The key differentiator lies in their core focus: Cloudinary emphasizes technical media handling and delivery, while Frontify prioritizes brand asset management, collaboration, and style guide creation.
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150,000+ companies tracked · 137M URLs counted · Tracking since 2025 · GDPR compliant · EU infrastructure
TL;DR
Cloudinary has shipped 109 updates in the last 30 days, focused on product. Cloudinary has been notably more active than Frontify, which shipped 26. Both rank ★ 4.5+ on G2.
Activity Over Time
Weekly updates per vendor, last 12 weeks.
Where They're Investing
Page-type activity over the last 30 days. Brighter cells = more updates.
CloudinaryFrontifyProduct
Other
Event
Blog
Support
Case Study
Partnership
Last 14 days·AI summary
Recent activity summary for Cloudinary and Frontify
Cloudinary demonstrated significant product and technical activity, focusing on AI-driven automation, video maturity, and developer-centric tools like AI video analysis and image optimization. Their updates emphasize workflow automation through AI agents and technical guides for production-scale media transformations. In contrast, Frontify’s recent activity centered on community engagement and brand leadership, highlighted by their Paradigms 2026 summit and several high-level AI roundtable events. While Frontify released a new browser extension for asset management and completed its first SOC 2 Type II audit, Cloudinary provided more granular technical documentation and case studies regarding conversion optimization and media delivery.
Recent Activity
Last updates we detected for each vendor.
Cloudinary
5 updates- OtherLinkedIn Post
Cloudinary released its annual Global Retail Survey, which highlights how retailers are scaling video, UGC, and AI to manage high-pressure seasonal demands. The study, conducted with Researchscape International, covers insights from over 50
- ProductLinkedIn Post
Cloudinary released a new Klaviyo integration that enables marketers to automatically generate personalized, data-driven images for every recipient in an email campaign.
- ComparisonDAM vs Cloud Storage: What Is the Difference?
Cloudinary compares the functionalities of cloud storage and Digital Asset Management (DAM) systems. It highlights how DAMs provide structured metadata, usage rights, and version control that standard cloud storage lacks.
- BlogHow Does Digital Asset Management Improve Brand Consistency?
Cloudinary discusses how Digital Asset Management (DAM) enhances brand consistency by centralizing approved assets and automating media transformations. The article highlights how structured metadata and automated cropping prevent manual er
- BlogThe WebCodecs API: What Is It, and How Does It Work
Cloudinary explores the WebCodecs API, which provides developers with low-level, browser-native control over audio and video processing. The article details how this API enables advanced media workflows like browser-based editing and real-t
Frontify
5 updates- ProductLinkedIn Post
Frontify released a browser extension designed to help creative teams access and manage brand assets without leaving their current browser tab. This tool aims to reduce context switching and prevent the accidental use of incorrect assets by
- EventLinkedIn Post
Frontify reshared W International Network's post regarding the 'Pioneering Tomorrow W Series,' a digital event exploring how AI is transforming creative work and brand experiences. The series includes a panel discussion featuring Frontify's
- OtherLinkedIn Post
Frontify is developing agentic AI capabilities for its DAM operations, as discussed by Group Product Manager Dominique Kunz during a recent roadmap session.
- EventFrom chaos to control: building brands for the age of AI
Frontify is hosting an event titled 'From chaos to control: building brands for the age of AI' featuring industry experts. The discussion explores how brands can maintain distinctiveness and flexibility while being understood by both humans
- ProductEcosystem
Frontify details its ecosystem of integrations, apps, and content blocks designed to streamline brand management. The platform offers a Marketplace and developer toolkits to enhance workflow efficiency and customization.
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