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Cloudinary
vs
Frontify
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Tracking Cloudinary vs Frontify

135 updates from Cloudinary and Frontify in the last 30 days. We read them all so you don't have to.

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Cloudinary

Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.

95 updates · 30dTop focus: Support

Frontify

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

40 updates · 30dTop focus: Event 4.5 G2
How do they compare?·AI summary

How do they compare?

Cloudinary positions itself as a media management platform focused on handling the storage, transformation, optimization, and delivery of images and videos at scale, primarily serving developers and businesses requiring scalable media processing. Frontify positions itself as a brand management platform designed to help brand managers create and maintain style guides, manage brand assets, and collaborate on creative projects, targeting teams focused on brand consistency and visual identity. The key differentiator lies in their core focus: Cloudinary emphasizes technical media handling and delivery, while Frontify prioritizes brand asset management, collaboration, and style guide creation.

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TL;DR

Cloudinary has shipped 95 updates in the last 30 days, focused on support. Cloudinary is shipping faster than Frontify (40 updates). Both rank ★ 4.5+ on G2.

Activity Over Time

Weekly updates per vendor, last 12 weeks.

Where They're Investing

Page-type activity over the last 30 days. Brighter cells = more updates.

Cloudinary
Frontify
Support
Other
Blog
Product
Event
Partnership
Case Study
4620161276988137
Last 14 days·AI summary

Recent activity summary for Cloudinary and Frontify

Cloudinary focused heavily on expanding its AI-driven media automation, launching new Image to Video capabilities and promoting AI agents designed to automate video workflows and content activation. Their activity included extensive technical documentation on complex layer transformations, watermarking, and advanced text overlays for both images and video. In contrast, Frontify’s recent activity centered on brand governance and ecosystem integration, specifically highlighting its shift toward "connected brand systems," the release of MCP servers for AI integration, and a new synchronization partnership with Sprinklr. While Cloudinary emphasized granular media manipulation and automated asset production, Frontify focused on the strategic management of brand consistency and the integration of DAM with CMS and social workflows.

Recent Activity

Last updates we detected for each vendor.

Cloudinary

5 updates
  • Product
    LinkedIn Post

    Cloudinary showcases its robust video infrastructure capabilities, highlighting features like chunked uploads, AI-generated transcriptions, and on-demand media generation. The company emphasizes a seamless developer experience using TypeScr

  • Other
    LinkedIn Post

    Cloudinary discusses how page load speed directly impacts e-commerce conversion rates and offers its automated media optimization to solve performance issues.

  • Other
    LinkedIn Post

    Cloudinary CTO Tal Lev-Ami shared insights on how small, unmanaged inefficiencies like cloud storage waste and poor media quality can evolve into multi-million dollar problems.

  • Blog
    Shopify Schema Markup & Structured Data: The Complete SEO Guide

    Cloudinary published a detailed guide on using Shopify Schema Markup and structured data to improve SEO and visibility in AI search engines. The article covers various schema types like Product, Breadcrumb, and FAQ to help merchants achieve

  • Blog
    Is Shopify Good for SEO? An Honest Assessment

    Cloudinary examines whether Shopify is effective for SEO, highlighting its strong automated technical foundations while noting critical gaps in media performance and URL flexibility. The guide suggests using Cloudinary Assetlink to resolve

Frontify

5 updates
  • Event
    LinkedIn Post

    Frontify shared insights from a panel discussion regarding the impact of AI on creative storytelling and brand building. The discussion featured industry leaders from Mathematic Studio, Framestore, and R/GA.

  • Other
    https://github.com/Frontify/mcp-servers

    Frontify published the mcp-servers repository to provide official Model Context Protocol (MCP) server resources for their platform.

  • Other
    LinkedIn Post

    Frontify shared insights from Alex K. Johns on how AI enables serendipity and creative risk-taking by allowing teams to move at the speed of thought.

  • Blog
    DAM CMS Integration: How to Keep Web Assets Always Current

    Frontify discusses the importance of integrating Digital Asset Management (DAM) with Content Management Systems (CMS) to maintain brand governance. The article outlines how integration prevents manual errors, reduces operational costs, and

  • Blog
    The future of brand governance is machine-readable

    Frontify discusses the transition from static brand guidelines to machine-readable governance to support generative AI. The article explains how structured data allows AI to apply brand standards consistently and avoid generic outputs.

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