Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
24 updates · 30dTop focus: Event★ 4.5 G2
Air
A workspace for your team’s images and videos. Organize, manage, and collaborate with the visual content that drives your business.
61 updates · 30dTop focus: Case Study★ 4.6 G2
How do they compare?·AI summary
How do they compare?
Frontify positions itself as a brand management platform focused on creating and maintaining brand consistency through style guides, asset management, and UI pattern libraries, targeting brand managers and designers who need structured tools for brand governance. Air positions itself as a collaborative workspace for managing and organizing visual content like images and videos, catering to teams that prioritize media asset management and creative collaboration without the emphasis on formal brand standards. Frontify’s key differentiator lies in its structured approach to brand asset organization and UI component libraries, while Air emphasizes flexibility and ease of use for managing diverse visual content in a team environment.
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TL;DR
Frontify has shipped 24 updates in the last 30 days, focused on event. Frontify has been quieter than Air, which shipped 61. Both rank ★ 4.5+ on G2.
Activity Over Time
Weekly updates per vendor, last 12 weeks.
Where They're Investing
Page-type activity over the last 30 days. Brighter cells = more updates.
Frontify
Air
Case Study
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News
Last 14 days·AI summary
Recent activity summary for Frontify and Air
Air focused heavily on demonstrating scale through a large volume of case studies, showcasing how diverse organizations like Strava, Duke Men's Basketball, and Hard Rock Digital use the platform to manage high-volume video and social media assets. Their activity centered on proving ROI through successful migrations from Dropbox and Google Drive. In contrast, Frontify focused on product ecosystem expansion and industry recognition, highlighting its status as a Gartner Magic Quadrant Challenger. Frontify’s updates emphasized enterprise-grade features, including an Asana integration, AI-driven brand agents for campaign briefs, and a review engine for brand consistency, alongside developer tools for custom app creation.
Frontify shared details regarding its integration with Asana, which allows users to upload task attachments directly into Frontify. This feature aims to reduce tool-hopping and improve asset reusability for marketing teams.
Frontify released the buildforfrontify repository to provide developers with the tools and skills required to build custom apps, blocks, and themes for the Frontify platform.
Frontify shared a case study demonstrating how DAZN used Frontify Templates to produce over 14,000 brand publications across 200+ territories in just six months.
Frontify is hosting a session to demonstrate how the Model Context Protocol (MCP) integrates brand data with AI tools like Claude and Microsoft Copilot. The session covers practical use cases for streamlining brand workflows and empowering
Frontify showcases Leyrs, a review engine that helps enterprise brands maintain consistency by checking creative work against brand standards. The tool monitors live channels to ensure brand alignment across various markets and campaigns.
Air showcases how Zola optimized its external design workflow by replacing inefficient email communication with a centralized platform. This transition allows Zola to manage over 50 third-party designers by providing direct access to brand
Air highlights how Bandit Running utilized the platform as a creative command center to manage high-volume content during the Bandit Grand Prix in NYC. The platform enabled real-time asset management and approvals for crews, editors, and ph
Air showcases how Candid, a telehealth company, successfully organized over 5 TB of creative assets using Air's intuitive search and management tools. The transition helped Candid's marketing team eliminate redundant storage costs and signi
Air showcases how Graza, an olive oil brand, uses its platform to streamline content management and asset approvals. The transition to Air has saved Graza's marketing team three days of manual work each month.
Air offers a variety of automated skills to streamline creative workflows, including background expansion, brand kit comparison, and asset labeling. The platform also manages usage rights and facilitates first-pass selection from photo shoo
Digital Asset Management industry news
What Frontify, Air and the rest of the Digital Asset Management market shipped and changed, summarised weekly.