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Frontify
vs
Air
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Tracking Frontify vs Air

45 updates from Frontify and Air in the last 30 days. We read them all so you don't have to.

★★★★★4.5+ on G2 GDPR Compliant

Frontify

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

27 updates · 30dTop focus: Event 4.5 G2

Air

A workspace for your team’s images and videos. Organize, manage, and collaborate with the visual content that drives your business.

18 updates · 30dTop focus: Product 4.6 G2
How do they compare?·AI summary

How do they compare?

Frontify positions itself as a brand management platform focused on creating and maintaining brand consistency through style guides, asset management, and UI pattern libraries, targeting brand managers and designers who need structured tools for brand governance. Air positions itself as a collaborative workspace for managing and organizing visual content like images and videos, catering to teams that prioritize media asset management and creative collaboration without the emphasis on formal brand standards. Frontify’s key differentiator lies in its structured approach to brand asset organization and UI component libraries, while Air emphasizes flexibility and ease of use for managing diverse visual content in a team environment.

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TL;DR

Frontify has shipped 27 updates in the last 30 days, focused on event. Frontify is shipping faster than Air (18 updates). Both rank ★ 4.5+ on G2.

Activity Over Time

Weekly updates per vendor, last 12 weeks.

Where They're Investing

Page-type activity over the last 30 days. Brighter cells = more updates.

Frontify
Air
Product
Other
Event
Blog
Case Study
Comparison
Changelog
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Last 14 days·AI summary

Recent activity summary for Frontify and Air

Frontify focused heavily on AI integration and brand governance, notably launching a Claude connector to ground AI workflows in approved brand assets and hosting several industry events regarding AI's role in brand identity. Their activity centered on centralized brand portals, secure folder-level sharing, and case studies regarding rapid rebranding. In contrast, Air focused exclusively on AI-powered video workflows and creative operations. Air's updates included new video editing tools such as transcript-based editing, burned-in captions, and enhanced integrations for Adobe Premiere Pro and Figma. While Frontify emphasized high-level brand management and compliance, Air prioritized specialized video review, captioning, and asset scaling for creative teams.

Recent Activity

Last updates we detected for each vendor.

Frontify

5 updates

Air

5 updates
  • Product
    Premiere Pro

    Air showcases its integration with Adobe Premiere Pro, enabling users to manage media libraries, review feedback, and export edits directly within the software. The extension supports syncing comments and AI-generated chapters as timeline m

  • Product
    Premiere Pro

    Air showcases its integration capabilities for Adobe Premiere Pro and Figma, enabling users to manage media libraries and design assets within their existing workflows. The platform facilitates seamless asset importing, metadata preservatio

  • Product
    DAM Software That Goes Beyond a Traditional DAM

    Air showcases its AI-powered Digital Asset Management platform designed to actively manage, edit, and scale creative assets. The platform differentiates itself from traditional storage by focusing on creative context, automated workflows, a

  • Product
    Air for Startups

    Air provides a specialized program for seed to Series B startups through its partner network. The program offers significant discounts on its business plan, including increased storage and AI action credits.

  • Product
    Air's Video Suite

    Air offers an AI-powered video suite for captioning, reviewing, storing, and shipping videos in one platform. The tool features advanced search capabilities, automated desktop syncing, and collaborative approval workflows using kanban views

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