58 updates from Frontify and Air in the last 30 days. We read them all so you don't have to.
Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
A workspace for your team’s images and videos. Organize, manage, and collaborate with the visual content that drives your business.
Frontify positions itself as a brand management platform focused on creating and maintaining brand consistency through style guides, asset management, and UI pattern libraries, targeting brand managers and designers who need structured tools for brand governance. Air positions itself as a collaborative workspace for managing and organizing visual content like images and videos, catering to teams that prioritize media asset management and creative collaboration without the emphasis on formal brand standards. Frontify’s key differentiator lies in its structured approach to brand asset organization and UI component libraries, while Air emphasizes flexibility and ease of use for managing diverse visual content in a team environment.
This comparison is brought to you by parano.ai
Track every change Frontify, Air, and your other competitors ship — pricing, features, positioning. Daily digests, zero noise.
150,000+ companies tracked · 137M URLs counted · Tracking since 2025 · GDPR compliant · EU infrastructure
Weekly updates per vendor, last 12 weeks.
Page-type activity over the last 30 days. Brighter cells = more updates.
FrontifyAirFrontify focused heavily on community engagement and security, hosting the Paradigms 2026 summit and completing its first SOC 2 Type II audit. Their product updates centered on workflow integration via a new browser extension for Chrome, Edge, and Firefox, alongside explorations into agentic AI for DAM operations. In contrast, Air prioritized functional AI product releases, including a new "Compare" mode, the MiniMax H3 Max video model, and "Bulk Crop & Extend" features within Air Canvas. While Frontify emphasized brand governance and security compliance, Air focused on automating asset adaptation, resizing, and versioning through AI-driven creative operations.
Last updates we detected for each vendor.
Frontify released a browser extension designed to help creative teams access and manage brand assets without leaving their current browser tab. This tool aims to reduce context switching and prevent the accidental use of incorrect assets by
Frontify reshared W International Network's post regarding the 'Pioneering Tomorrow W Series,' a digital event exploring how AI is transforming creative work and brand experiences. The series includes a panel discussion featuring Frontify's
Frontify is developing agentic AI capabilities for its DAM operations, as discussed by Group Product Manager Dominique Kunz during a recent roadmap session.
Frontify is hosting an event titled 'From chaos to control: building brands for the age of AI' featuring industry experts. The discussion explores how brands can maintain distinctiveness and flexibility while being understood by both humans
Frontify details its ecosystem of integrations, apps, and content blocks designed to streamline brand management. The platform offers a Marketplace and developer toolkits to enhance workflow efficiency and customization.
Air hosted a block party at Air HQ with friends from LOOP.co, featuring a sign spinner and a social atmosphere.
Air reshared Kate Collins's post about an open position for an Events & Content Manager to support community, events, and content work.
Air released a new Compare mode that allows users to view edits side by side, track versions, and run the best versions.
Air reshared Shane Hegde's post discussing how the true value of creative work lies in the messy, non-linear process of iteration and improvisation rather than the instant output of AI prompts.
Air promotes the Bulk Crop & Extend feature within Air Canvas, which allows users to resize all creative assets and sizes with a single click.
Other vendor matchups you might be weighing.
