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Cloudinary
vs
Bynder
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Tracking Cloudinary vs Bynder

174 updates from Cloudinary and Bynder in the last 30 days. We read them all so you don't have to.

✓ GDPR Compliant

Cloudinary

Cloudinary is a media management platform that provides APIs and tools for storing, transforming, optimizing, and delivering images and videos at scale.

143 updates · 30dTop focus: Product

Bynder

Brand Portal & Digital Asset Management Software

31 updates · 30dTop focus: Careers★ 4.5 G2
How do they compare?·AI summary

How do they compare?

Cloudinary positions itself as a media management platform focused on scalable image and video transformation, optimization, and delivery through APIs, targeting developers and businesses requiring dynamic media handling. Bynder emphasizes brand portal and digital asset management, prioritizing centralized storage, brand compliance, and collaboration tools for marketing teams and agencies. Cloudinary’s strength lies in real-time media processing and integration with web applications, while Bynder centers on structured asset organization, workflow automation, and brand governance.

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150,000+ companies tracked · 137M URLs counted · Tracking since 2025 · GDPR compliant · EU infrastructure

TL;DR

Cloudinary has shipped 143 updates in the last 30 days, focused on product. Cloudinary has been notably more active than Bynder, which shipped 31. Both rank ★ 4.5+ on G2.

Activity Over Time

Weekly updates per vendor, last 12 weeks.

Where They're Investing

Page-type activity over the last 30 days. Brighter cells = more updates.

Cloudinary
Bynder
Product
Other
Support
Blog
Careers
Event
Case Study
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Last 14 days·AI summary

Recent activity summary for Cloudinary and Bynder

Cloudinary has demonstrated significant product activity focused on generative AI and media manipulation, releasing numerous tools for AI-driven image generation, automated video tagging, and real-time accessibility audits. Their updates emphasize technical automation, such as "Claimable Clouds" for AI agent setup and various file conversion utilities. In contrast, Bynder’s recent activity is centered on market leadership recognition and strategic thought leadership. Bynder’s updates focus on enterprise-level DAM governance, ROI measurement for AI agents, and industry events like "From Day One." While Cloudinary is shipping granular, functional AI media tools, Bynder is focusing on the strategic implementation and measurable business value of AI within digital asset management workflows.

Recent Activity

Last updates we detected for each vendor.

Cloudinary

5 updates
  • Other
    LinkedIn Post

    Cloudinary shared insights on the regulatory challenges posed by the EU AI Act regarding transparency in AI-generated content. The post discusses how Article 50 creates different obligations for various AI systems within publishing workflow

  • Other
    LinkedIn Post

    Cloudinary shared a 30-minute tutorial on building a fast, accessible media portfolio using Next.js and Cloudinary's automated media features.

  • Event
    LinkedIn Post

    Cloudinary is attending the WECC in Berlin on November 12 to demonstrate its integration with Braze. The demonstration will focus on helping Braze customers personalize visuals for their customer engagement campaigns.

  • Product
    Meme Template Maker

    Cloudinary provides an AI-driven tool for generating custom meme templates from text prompts or photos. The generated assets are automatically stored in the Cloudinary media library for immediate optimization and delivery across all digital

  • Product
    Emoji Creator

    Cloudinary provides an AI-driven tool to generate custom, rounded emoji icons from text prompts or photos. The service integrates directly with the Cloudinary media library to automate the optimization and delivery of assets across various

Bynder

5 updates
  • Event
    From Day One New York

    Bynder is hosting the From Day One event on December 3 in New York. The event explores how AI-powered DAM technology helps marketers scale personalized content and manage the battle for consumer attention.

  • News
    LinkedIn Post

    Bynder has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Asset Management for the third consecutive year. The company highlighted its focus on AI-powered agents and omnichannel content delivery as key drivers of its i

  • Partnership
    Paved Digital | Our partners

    Paved Digital is a digital agency that provides end-to-end services including strategy, development, and optimization for digital platforms. As a Bynder partner, Paved Digital integrates Bynder into client ecosystems to serve as a single so

  • Event
    From Day One | Los Angeles Live | Events

    Bynder will participate in the From Day One event in Los Angeles on November 5. Chief Marketing Officer Richard Heitmann will lead a session on implementing human-led AI strategies to scale content while maintaining brand integrity.

  • Other
    LinkedIn Post

    Bynder shared insights on building company culture through employee recognition on the latest episode of the #PioneersInCulture podcast. The episode explores the evolution of Bynder's annual Gala Awards into a year-round recognition traditi

Digital Asset Management industry news

What Cloudinary, Bynder and the rest of the Digital Asset Management market shipped and changed, summarised weekly.

Read this week's Digital Asset Management news

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