32 updates from commercetools and BigCommerce in the last 30 days. We read them all so you don't have to.
The pioneering headless architecture and suite of APIs enables companies to overcome the traditional commerce limitations and create unique commerce experiences across multiple existing and future touchpoints.
BigCommerce is an e-commerce platform that empowers brands, manufacturers, and distributors to create seamless, scalable buying experiences across multiple channels, regions, and customer segments. By integrating ERP, PIM, and payment systems into a unified foundation, it enables businesses to streamline operations, optimize pricing, and deliver personalized B2B and B2C solutions without duplicating infrastructure or rebuilding from scratch.
Commercetools positions itself as a headless commerce platform focused on providing flexible APIs and architecture to enable customized, multi-channel commerce experiences, emphasizing adaptability for evolving touchpoints. BigCommerce frames itself as an integrated e-commerce solution that combines ERP, PIM, and payment systems into a unified platform, aiming to simplify operations and reduce infrastructure duplication for businesses needing scalable, cross-channel commerce. Commercetools targets developers and enterprises prioritizing technical flexibility and future-proofing, while BigCommerce is designed for brands and distributors seeking streamlined, all-in-one solutions with built-in integrations.
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Weekly updates per vendor, last 12 weeks.
Page-type activity over the last 30 days. Brighter cells = more updates.
commercetoolsBigCommercecommercetools demonstrated significant activity focused on enterprise migration and AI readiness, releasing specialized tooling like the Smart Data Modeler and the ct-catalog-migration-pipeline to automate complex data transitions. Their updates emphasized "agentic commerce," providing resources on preparing product catalogs for AI-driven discovery and optimizing AI model expenditures. In contrast, BigCommerce focused on AI-driven content management and search optimization, launching a Catalog Enrichment tool to generate SEO metadata and providing guidance on optimizing products for AI search engines and Google's agentic checkout. While commercetools prioritized developer-centric migration and infrastructure tools, BigCommerce focused on merchant-facing tools for content enrichment and AI-driven sales channels.
Last updates we detected for each vendor.
commercetools offers specialized migration skills and the Smart Data Modeler to simplify the complex process of untangling and migrating legacy commerce data. These tools aim to compress the data mapping and modeling timeline from weeks or
commercetools celebrates the launch of Payback's new marketplace, which allows users to shop directly within the Payback app. The company's technology enables a seamless transition from loyalty program to a full digital shopping destination
commercetools discusses nine red flags that indicate an eCommerce platform may struggle during high-traffic events like Black Friday. The article highlights issues such as manual promotion management, inventory synchronization failures, and
commercetools shared a digest of industry trends regarding AI-driven product discovery and the rise of agentic commerce. The post explores how shifts in platform control and the cost of open-weight models are impacting retail leadership dec
commercetools shared insights on how enterprises can optimize AI costs by using open-weight models for routine commerce tasks while reserving frontier models for complex work. The post also highlights the benefits of locally hosted models f
BigCommerce explains how Google's agentic checkout, powered by the Universal Commerce Protocol, allows shoppers to purchase products directly within Gemini and AI Mode. While the transaction occurs on Google's surfaces, the merchant remains
BigCommerce shares a guide on how merchants can optimize product data for AI-powered search engines like ChatGPT and Google AI Mode. The article details the importance of structured feeds and schema markup in the growing landscape of agenti
BigCommerce released BigCommerce Catalog Enrichment, a native tool that allows merchants to instantly generate and update product content like SEO metadata and descriptions directly in the control panel. The solution is designed to optimize
BigCommerce has published a new GitHub repository titled salesforce-linear. The repository is currently empty of descriptive content or documentation.
BigCommerce is heading to Shoptalk Fall in Nashville to discuss evolving commerce trends like AI discovery and multi-channel expansion. The company is inviting brands to book meetings to discuss their growth priorities and technical foundat
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